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Dhyan Gold

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Privacy Policy

At Dhyan Gold, we value the trust you place in us when selling your gold or availing of our gold release services. Protecting your personal information and ensuring full confidentiality is our top priority.

This Privacy Policy outlines how Dhyan Gold (“We”, “Us”, or “Our”) collects, uses, stores, and protects your personal data when you visit our branches or interact with our official website.

1. Information We Collect

To provide you with secure, transparent, and legally compliant gold-buying services, we collect the following types of information:
  • Personal Identity & Contact Data: Full name, phone number, email address, and residential address.
  • KYC & Legal Documentation: Government-issued photo IDs (Aadhaar Card, PAN Card, Passport, Voter ID, or Driving License) required by law for gold valuation and purchasing.
  • Financial Details: Bank account number, IFSC code, or UPI ID required for instant digital payouts (IMPS/NEFT).
  • Transaction Records: Details of gold items evaluated/purchased, purity test results, invoices, weight receipts, and bank/pledge receipts for gold release services.
  • Security & In-Store Data: CCTV footage captured at our branch premises for your safety and audit compliance.
  • Website & Technical Data: IP addresses, device info, and browsing usage collected via cookies when you use our website.

2. How We Use Your Information

We collect and use your personal information strictly for legitimate business and regulatory purposes, including:
  • Verifying your identity and ownership of gold in compliance with legal and statutory guidelines (KYC).
  • Processing instant payouts (cash or direct bank transfer) for sold or released gold.
  • Coordinating with banks, financial institutions, or non-banking financial companies (NBFCs) to release pledged gold on your behalf.
  • Generating invoices, digital receipts, and maintaining audit records.
  • Sending transaction updates, payment confirmations, and customer support communications.
  • Preventing fraud, theft, or illegal third-party transactions.

3. Sharing & Disclosure of Information

Dhyan Gold does not sell, rent, or trade your personal information to third parties. We only share your data under the following circumstances:

  • Legal & Regulatory Authorities: When required by law enforcement, government bodies, tax authorities, or court orders under Indian law.
  • Banking & Financial Partners: To process direct payments via online banking (IMPS/NEFT) or to clear pledged gold loans with financial institutions at your explicit request.
  • Trusted Service Providers: Secure third-party technology providers (such as SMS gateways and cloud servers) who operate under strict confidentiality agreements.

4. Data Security & Protection

We implement robust technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:
  • Secure Storage: Physical documents are stored securely, and digital KYC details are encrypted.
  • Restricted Access: Only authorized staff members involved in transaction processing have access to your personal records.
  • Safe In-Branch Environment: All testing, evaluations, and document processing take place under secure CCTV monitoring.

5. Data Retention

We retain your personal data and transaction records only for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable tax, commercial, and financial laws in India.

6. Your Rights

As a customer of Dhyan Gold, you have the right to:
  • Access or request a copy of the personal information we hold about you.
  • Request corrections to any inaccurate or incomplete personal details.
  • Request clarification regarding how your data is processed.

7. Updates to This Privacy Policy

Dhyan Gold reserves the right to update or modify this Privacy Policy at any time to reflect changes in legal regulations or operational procedures. Any updates will be posted directly on this page.

8. Contact & Grievance Redressal

If you have any questions, concerns, or grievances regarding this Privacy Policy or how your data is handled, please contact us.